Creek’s Edge Winery
When you’re selling gorgeous views and weekly wine tastings, it’s a major challenge to have the doors closed for business. So when COVID-19 hit, Creek’s Edge Winery, a popular family-owned destination in Lovettsville, VA, had to think outside of the box about how the business could bring in sales and stay connected to its customers. Creek’s Edge knew it had a sizable asset in its kitchen operations, so the team began marketing pick up/delivery options for fully cooked meals, tailored to either individuals or families.
Other actions included:
- Further customizing to-go meals to accommodate allergies or special diets as an option.
- Using its online wine store to integrate the new food pick up/delivery offerings.
- Using video to showcase behind-the-scenes action in the kitchen as chefs prepare meals.