Pretend you're speaking to an 8-year-old - yes, it should be THAT simple!
How is your service improving their life? Which benefit is the most important to them? (i.e. What’s the most pressing need you provide a solution for?)
Is anyone providing a comparable service to you? Any companies that you aspire to be like?
Why is your service a no-brainer? Why should people choose you or your product over the competition? How are you different or better?
What celebrity would best appeal to your target audience and embodies the look and feel of your brand?
Consider demographics (age, income, location) as well as psychographics (personality, values, attitude, interests). For Business-to-Business, what sort of companies are you hoping to attract?
Particular times of year that are more important for ramped up marketing efforts, or when as a customer is more likely to purchase?
Site layout, graphics, wording, colors, etc
Specific website elements, design, colors, slider, too much text, etc.
If yes, do you have access to the hosting account login information? If no, do you have a preferred hosting company?
