Why Maintaining Marketing Efforts is Vital During COVID-19

Getting Started

Getting Started

  • YOUR ORGANIZATION:

  • Pretend you're speaking to an 8-year-old - yes, it should be THAT simple!
  • How is your service improving their life? Which benefit is the most important to them? (i.e. What’s the most pressing need you provide a solution for?)
  • Is anyone providing a comparable service to you? Any companies that you aspire to be like?
  • Why is your service a no-brainer? Why should people choose you or your product over the competition? How are you different or better?
  • BRAND VOICE, LOOK & FEEL:

  • What celebrity would best appeal to your target audience and embodies the look and feel of your brand?
  • TARGET AUDIENCE & MARKETING:

  • Consider demographics (age, income, location) as well as psychographics (personality, values, attitude, interests). For Business-to-Business, what sort of companies are you hoping to attract?
  • Particular times of year that are more important for ramped up marketing efforts, or when as a customer is more likely to purchase?
  • SOCIAL MEDIA:

  • SITE DESIGN/CONTENT:

  • Site layout, graphics, wording, colors, etc
  • Specific website elements, design, colors, slider, too much text, etc.
  • Accepted file types: ai, eps, pdf, svg, Max. file size: 128 MB.
  • DOMAIN & HOSTING:

  • If yes, do you have access to the hosting account login information? If no, do you have a preferred hosting company?