Why Maintaining Marketing Efforts is Vital During COVID-19

Connecting Members & Taking Workouts Online

Fitness Club Management
With three popular World Gym locations in Maryland and Virginia, Fitness Club Management has worked hard to cultivate a community of members who count on attending group workouts or meeting friends to hit the weights. That all came to a halt when gym doors were ordered shut in March. Management had to quickly determine how to deliver a top quality fitness offering and recreate the sense of community members feel inside the gym. Within days, staff had mobilized to execute a plan that encompassed virtual fitness programming and regular member communications by:

  • Launching a new members-only Facebook group — within days, the group grew to 750+ active members.
  • Starting live virtual group workouts via Zoom and YouTube.
  • Implementing virtual personal training sessions led by World Gym fitness trainers.

Teaming up with Kidville for children's programming to include: fitness classes, dance, art, gym, bedtime stories and even virtual birthday parties.

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