For Outdoor Spaces, a custom landscape design and installation company, it was business as usual for the “outdoor” part of their work during the COVID crisis. But the company still risked losing potential projects, which typically started with a sit-down between one of the Outdoor Spaces designers and the client. By marketing virtual meetings on its website and social media platforms, Outdoor Spaces gave customers the ability to review design options, look at photos and discuss pricing for their dream project – all while staying safe.
True Athletic Performance
The fitness industry largely depends on physical locations and on-site staff, so True Athletic Performance and its sister business, True Youth Sports had to get creative and flexible during the pandemic. With some of the area’s most experienced athletic trainers on staff, True AP was able to pivot to a virtual training platform for athletes with relative ease. Virtual offerings include:
- 3X weekly virtual live training sessions on Facebook and YouTube
- Replay options on Facebook and YouTube for clients unable to attend live sessions
- Virtual private training sessions via Zoom, personalized for individuals, families, sports teams and corporate groups
Little Hands Pediatric Therapy
As a leading pediatric therapy business serving Fairfax and Loudoun Counties in Virginia, Little Hands takes pride in their hands-on approach. Sessions typically include 50-minutes of in-home, school or daycare therapy followed by 10-minutes of parent wrap up, documentation and scheduling.
Losing that face-to-face interaction was a concern during the COVID-19 crisis, when Little Hands’ team of occupational therapists, physical therapists and speech-language pathologists could not visit clients. Fortunately, the business was already offering teletherapy as part of their services, so Little Hands was ahead of the curve in knowing how to deliver virtual care to their young pupils. By marketing its online therapy sessions, Little Hands could bolster the brand’s credibility, promote its teletherapy services and maintain regular contact with clients.
Fitness Club Management
With three popular World Gym locations in Maryland and Virginia, Fitness Club Management has worked hard to cultivate a community of members who count on attending group workouts or meeting friends to hit the weights. That all came to a halt when gym doors were ordered shut in March. Management had to quickly determine how to deliver a top quality fitness offering and recreate the sense of community members feel inside the gym. Within days, staff had mobilized to execute a plan that encompassed virtual fitness programming and regular member communications by:
- Launching a new members-only Facebook group — within days, the group grew to 750+ active members.
- Starting live virtual group workouts via Zoom and YouTube.
- Implementing virtual personal training sessions led by World Gym fitness trainers.
Teaming up with Kidville for children's programming to include: fitness classes, dance, art, gym, bedtime stories and even virtual birthday parties.
Creek’s Edge Winery
When you’re selling gorgeous views and weekly wine tastings, it’s a major challenge to have the doors closed for business. So when COVID-19 hit, Creek’s Edge Winery, a popular family-owned destination in Lovettsville, VA, had to think outside of the box about how the business could bring in sales and stay connected to its customers. Creek’s Edge knew it had a sizable asset in its kitchen operations, so the team began marketing pick up/delivery options for fully cooked meals, tailored to either individuals or families.
Other actions included:
- Further customizing to-go meals to accommodate allergies or special diets as an option.
- Using its online wine store to integrate the new food pick up/delivery offerings.
- Using video to showcase behind-the-scenes action in the kitchen as chefs prepare meals.