Why Maintaining Marketing Efforts is Vital During COVID-19

Taking Personal Training Virtual

1TO1 Fitness has been providing the highest caliber, scientifically-based personal training since 1987. In fact, it was the first facility devoted solely to personal training to open in the Washington, DC metro area. Quarantine and social distancing measures presented quite the challenge for this business that had built its name and stellar reputation on highly individualized, onsite personal training.

Realizing that during quarantine, more than ever, how important it is for clients to stay active for their physical, mental and emotional health, the team at 1TO1 doubled down on our efforts to ensure clients feel supported by and connected to their fitness community.

To support their clients through COVID-19, the team made swift changes to the way they deliver their training, including:

  • Virtual Personal Training Sessions, facilitated by Zoom conferencing. 1TO1 Fitness trainers continue to customize their clients’ workouts based on equipment available in their home, and changes to their routines due to quarantine.
  • At-Home Workouts available to social media followers, using minimal equipment.
  • Quick Video Tips & Tricks on social media to keep clients engaged with the team, and manage the stresses surrounding at-home quarantine.

The team has always been actively involved in the communities they serve, and quarantine is no exception. The team recently held a Facebook Live workout to benefit Fueling the Fearless, which works with local restaurants to deliver healthy meals to the brave doctors, nurses and hospital staff caring for our communities.

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